ESOX Rods was founded in 2003 by Gary, Brent Moorehead and his son. Their commitment has always been to create the perfect tools for the toughest fishing out there.
Gary has been in the rod business since the 1970’s as a principle owner of Heddon and later started a regional company called Wellington Products. Over the years he has been a pioneer in the development of graphite rods, eliminating metal ferals and poor performing lacquer finishes. He was also involved in dramatically improving the appearance of lures, switching from "air spray" techniques to a printing process that gives lures a more natural and realistic look and by upgrading finishes to urethane to enable lures to last longer. One of his proudest accomplishments was the development of the “Zara Spook”, one of the most popular lures in the world today. In the early 80’s, he won a large AFTMA fishing tournament in Florida competing against anglers from around the world.
In early 2007, Esox Rods introduces the Sterling and Carbon Fiber Rod series to their existing Esox series. The Sterling Series was designed for the “just starting out” angler. The rods feature actions that are designed to mimic many of the more popular Esox rods but at a fraction of the cost. The Carbon Fiber series was designed for the serious “tournament” minded angler. This revolutionary rod featured a blank with new carbon fiber resin in place of the graphic resin in other “graphite” rods. This allowed the rods to be stronger, lighter, durable and more sensitive than a comparable “graphite” rod. The carbon fiber blanks and the new grip material represent the major technological advances in Esox Rods.
Even today, everyone at Esox Rods strive to continue to improve their products and to be competitive in a very competitive industry. Esox Rods is one of the few American made Rod manufactures still in business today.